Our Mission

Growing up in Fiji and fishing the numerous reefs and atolls has made us very aware at Valures of the sheer force and brutal power monster reef species like GT and mackerel can display. The devastation inflicted on fishing gear by epic sports fish has taught us many lessons. We use these past experiences to develop quality lures, for top water anglers, that can withstand the damage these apex predators can inflict. Our handcrafted wooden lures are chosen based on proven shapes, colours and patterns in mind. Check out our Instagram page to see these lures in action.

Choose your Weapon

Browse Lures

Stickbaits

Stickbaits

Our handcrafted wooden lures are chosen based on proven shapes, colours and... 

Stickbaits

Poppers

Poppers

Our poppers are handcrafted with wood and are available in a variety... 

Poppers

Yatu Lures

Yatu Lures

These lifelike wooden lures are inspired by the Tuna (Yatu) species and... 

Yatu Lures

Accessories

Accessories

Accessories

Other Stuff

Other Stuff

This collection is for those days when you have cast your 500th... 

Other Stuff

1 5

Let customers speak for us

from 51 reviews
Exceeded expectations

amazing quality and the perfect fit, true to size. Will definitely be getting more in the future!

Ally Osborne
King Slayer Tee
King Slayer Tee
Sinking toa Stick bait

The only word to explain is these are absolutely amazing as f¢€k! Unreal finish and fast as delivery.....

c a corboy
Ika Toa (Sinking)
Ika Toa (Sinking)
Looks great

looking forward to putting it in front of some decent fish!

Ally Osborne
Yatuyatu (Floating)
Yatuyatu (Floating)
Looks great

looking forward to putting it in front of some decent fish!

Ally Osborne
Yatuyatu (Sinking)
Yatuyatu (Sinking)
Top water action

Looking forward to seeing what mayhem we can create with this lure.

James
Kawakawaloa
Kawakawaloa

Great team. Lee is super knowledgeable.

James
Silasila (Floating)
Silasila (Floating)

Ika Vuka (Sinking)

Miksu Vaittinen
Ika Vuka (Sinking)
Ika Vuka (Sinking)

Very happy with the lures. Thanks

Brent Johnson
Ogo (Floating)
Ogo (Floating)
VA Lures Fiji Seconds

Purchased a Sakuloa stickbait second. Slight scratch in the finish which I had to look hard for. Will be definitely buying more seconds to save a couple of bucks.
Great service, great product. Very happy customer.

Bruce Anderson
Sakuloa (Sinking)
Sakuloa (Sinking)
Seconds??

So I have bought quite a few lures now through Valures and decided to get one of the seconds in my last order. Always happy with the quality and the seconds proves the quality control is definitely on point because I really can’t fault it other than a couple of tiny little marks that are barely noticeable under the clear coat on the belly. I literally had to look pretty hard to find them and I’m sure the pelagics won’t inspect it that long 🤣Gorgeous lure 👌

Damien Nelson
Uhu Seconds
Uhu Seconds
Best bottle opener out there

These also make great gifts to fellow fishermen.

Ashley Strong
Gunu
Gunu

Thank you for your awesome products. I’ve been getting countless longtails on you stick baits.

Simon
Ogo (Floating)
Ogo (Floating)

Yawa

Simon
Yawa
Yawa
Busa

Very nice looking lure. Floats horizontal.
Lee is very accommodating.
Will definitely buy again. (More 40-60g versions).

KC
Busa (Floating)
Busa (Floating)
Valures Next level

Valures from the moment I placed my ordered , advised me he was on holidays and there would be a small delay with the shipment this shows the how much drive and passion he has with in his business and the communication with his customers, his products were definitely worth the small delay and will definitely order again
Thank you again Valures , pleasure doing business

Jeremy Robertson
GT lucky Tee
GT lucky Tee

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